Shina Novalinga

Like many teens, Shina Novalinga started creating TikToks for fun, but after videos of Shina and her mother Inuit throat singing went viral, Shina realized that she could use her social media platform to share her culture and traditions. Shina has become a social media personality with 4.1 million fans on Tiktok. Traditions like throat singing almost died out among Shina’s mother’s generation, so Shina is helping preserve and share these cultural aspects with a wider community. Shina and her mother have even released their own album. Besides throat singing, Shina is also sharing fashion pieces made by her mother, educating her followers, and putting Indigenous twists on viral Tiktok trends

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